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Hot products, but not that hot!

David Turney - Wednesday, September 02, 2009
Been quiet in the blogoshpere last month for Smart Automotive; we're busy working on some great new products & promotions that we'll announce soon.

Bit of excitement at the Smart Automotive offices today though, which I thought I'd share with you.  We think our products are pretty hot and are the best thing for covering & protecting your customers' cars, but even we have to concede that there wasn't much we could do for this poor guy.  Take a look at the picture....



Right out the window, in a carpark right at the base of our offices, a Ford Cougar decided to spontaneously combust.  It went from a small lick to this in about 2 minutes (as you'd expect) with a thick column of black smoke billowing skyward and all the smells of burning car plastics going with it.

Even more spectacular were the fireworks of exploding electrics and the loud pops of sealed parts, glass popping and pipes exploding with the heat (some loud enough to shake the windows).  This shot was taken right before the fire truck arrived on the scene and about 5 minutes into the Cougars demise, when the heat had turned the previously rolled up windows into rivers of glass.  One fire fighter, getting in close with the hose, got a faceshield full of white firecracker when something under the dash exploded with a loud bang.  Undeterred, they got the fire out real quick and what was once clearly someone's pride and joy (as any surviving Ford Cougar in Australia probably would be) was burned to a well-done crisp.

Later reports in the day revealed that the owner had pulled up right in that spot and become instantly aware of electrics burning.  When they saw a lick of flame come up from under the bonnet, they and passenger swiftly egressed (hence the doors still swung open) and could only stand by and watch helplessly as their Cougar went up in flames.

So sure, it was exciting to watch at the time, but when I went down there later and saw that car still smoldering away, sitting on its rims and all filled with water and foam, I had only a small part of the sinking feeling the owner must've had.

Smart Automotive can cover and protect anyones pride & joy in most ways, but this was definitely one situation where even we couldn't.

(Thanks to Paul Ridoutt at Smart Web Marketing for the pic)

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Our e-brochure is now online. Download away!

David Turney - Wednesday, July 15, 2009
This just in!

Now online from Smart Automotive is our glossy, new e-brochure, ready for download by clicking the button over there to the right of you.  Go on, you know you want one.

In it you'll find all of our current range of custom-branded automotive protection solutions.  From our patented, reusable & recyclable Smartcover, our innovative 3-piece guard cover set and right through to our other NWPP protection products, it's all in there.

Download your own version, print it out, keep it on your desk or pin it to your wall, just keep it handy.  Above all, email it to your friends & colleagues in the industry to share the good news about the solutions we offer.

Cover it, Protect it, with Smart Automotive.


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Custom-branded bundling? All part of the service.

David Turney - Friday, June 26, 2009

Here's an interesting, innovative, custom-branded solution and a great example of our capabilities to meet specific client needs.

The client who contacted us is known for its superior customer experience and service around the world.  The brief called for a solution that could also cover technician call-outs to the customer while reflecting the brands luxury image.

We presented a pair of our patented Smartcovers, folded and contained in a specially designed messenger bag, both custom-branded with the client logo.  The Middle East-based distributor also specified a steering wheel protector, gear & handbrake lever protector and floor mats made from NWPP to be included along with the Smartcovers, for a complete customer protectionsolution.

The result?  A sophisticated, smart, custom-branded protection bundle that reflects the superior service attributes of the brand both in and out of the workshop.  What customer wouldn't get a solid feeling of reassurance seeing the technician turn up with this smart bag of protection for their car?

The promotional power of this kind of solution shouldn't be underestimated either, with eye-catching branding on the bag that's also made from environmentally friendly NWPP (non-woven polypropylene).

The good news is that this kind of flexibility is available to you too.  Simply contact us to discuss your specific needs and how we can achieve differentiation for your business.

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    Suite B, Level 3
    14 Central Road
    Miranda NSW 2228

    Smart Automotive is a proudly Australian owned & operated part of Smart Group Enterprises founded in 2003. We provide protective solutions that add to your brand & your customers' experience, improving customer retention & your bottom line.
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