a
#

Hot products, but not that hot!

David Turney - Wednesday, September 02, 2009
Been quiet in the blogoshpere last month for Smart Automotive; we're busy working on some great new products & promotions that we'll announce soon.

Bit of excitement at the Smart Automotive offices today though, which I thought I'd share with you.  We think our products are pretty hot and are the best thing for covering & protecting your customers' cars, but even we have to concede that there wasn't much we could do for this poor guy.  Take a look at the picture....



Right out the window, in a carpark right at the base of our offices, a Ford Cougar decided to spontaneously combust.  It went from a small lick to this in about 2 minutes (as you'd expect) with a thick column of black smoke billowing skyward and all the smells of burning car plastics going with it.

Even more spectacular were the fireworks of exploding electrics and the loud pops of sealed parts, glass popping and pipes exploding with the heat (some loud enough to shake the windows).  This shot was taken right before the fire truck arrived on the scene and about 5 minutes into the Cougars demise, when the heat had turned the previously rolled up windows into rivers of glass.  One fire fighter, getting in close with the hose, got a faceshield full of white firecracker when something under the dash exploded with a loud bang.  Undeterred, they got the fire out real quick and what was once clearly someone's pride and joy (as any surviving Ford Cougar in Australia probably would be) was burned to a well-done crisp.

Later reports in the day revealed that the owner had pulled up right in that spot and become instantly aware of electrics burning.  When they saw a lick of flame come up from under the bonnet, they and passenger swiftly egressed (hence the doors still swung open) and could only stand by and watch helplessly as their Cougar went up in flames.

So sure, it was exciting to watch at the time, but when I went down there later and saw that car still smoldering away, sitting on its rims and all filled with water and foam, I had only a small part of the sinking feeling the owner must've had.

Smart Automotive can cover and protect anyones pride & joy in most ways, but this was definitely one situation where even we couldn't.

(Thanks to Paul Ridoutt at Smart Web Marketing for the pic)

Comments (204) | Trackbacks (0) | Permalink

Our e-brochure is now online. Download away!

David Turney - Wednesday, July 15, 2009
This just in!

Now online from Smart Automotive is our glossy, new e-brochure, ready for download by clicking the button over there to the right of you.  Go on, you know you want one.

In it you'll find all of our current range of custom-branded automotive protection solutions.  From our patented, reusable & recyclable Smartcover, our innovative 3-piece guard cover set and right through to our other NWPP protection products, it's all in there.

Download your own version, print it out, keep it on your desk or pin it to your wall, just keep it handy.  Above all, email it to your friends & colleagues in the industry to share the good news about the solutions we offer.

Cover it, Protect it, with Smart Automotive.


Comments (180) | Trackbacks (0) | Permalink

Promoting your brand while protecting your customers' cars

David Turney - Thursday, June 25, 2009

As a service professional you know how important it is to safeguard your customers’ cars when they're in and around your workshop.  But have you ever thought about the possibility of promoting your business at the same time?

With Smart Automotive, now you can.  While protective car seat covers used to be no more than a way of making sure the seats of each car could be kept free from grease, dirt and oil while it was being worked on, things have changed.  Customer value demands have increased so your brand and reputation are how customers define their experience with you.

Just imagine if every car you're working on had brightly coloured seat protectors fitted, printed with your business name and logo, to reflect your professionalism and promote your brand.  When parked awaiting pickup or getting ready to go into the workshop, they'd certainly catch the eye of anyone in and around your service business.  For the new generation "workshop on show", the feeling that it gives customers when they spot the high-visibility protection you use is irreplaceable.

Our patented Smartcovers do just that.  They're made from non-woven polypropylene (NWPP), which is the same material that reusable, recyclable green bags are made from.  They're non-porous and very tough, meaning that they not only last longer than single-use products, there's no chance of grease or oil getting through onto and damaging your customers' upholstery.

Although these seat covers are more expensive per cover, they last much longer than the single use plastic ones that end up clogging up the landfills that are already struggling to cope.  So in the long run you will actually save money as well as promote your environmental credentials.

Smart Automotive also supplies slick-looking nylon seat protectors that can be custom-branded, and our polyester seat protectors make a great promotional and merchandising aid on courtesy or fleet cars.

Comments (175) | Trackbacks (0) | Permalink

1

Recent Posts

Tags

Archive

    RSS Subscribe to RSS Feed
    Quote cart is empty.
    #
    Captcha
    Subscribe to: Newsletter
    enter this code in field on the right
    call us
    location
    Smart Automotive

    Suite B, Level 3
    14 Central Road
    Miranda NSW 2228

    Smart Automotive is a proudly Australian owned & operated part of Smart Group Enterprises founded in 2003. We provide protective solutions that add to your brand & your customers' experience, improving customer retention & your bottom line.
    bottom shadow